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E-commerce Marketing Coordinator

Company: Chaparral Motorsports
Location: San Bernardino
Posted on: March 19, 2023

Job Description:

We are seeking a creative and results-driven E-commerce Marketing Coordinator to join our team. The successful candidate will be responsible for developing and executing marketing strategies to drive sales and enhance brand visibility across multiple online channels, including our direct website and marketplaces such as Amazon, eBay, and Walmart. The E-Commerce Marketing Coordinator will be responsible for creating dynamic solutions when appropriate, all while adhering to Chaparral Motorsports and industry best practices.Compensation: $25-35/HourABOUT CHAPARRAL MOTORSPORTSWith over 40 years in the industry, we know a thing or two about motorcycle gear, tires, and motorcycle parts. We are the premier store for every type of riding, including motorcycles, street bikes, and dirt bikes. Our highest priorities are to operate ethically and honestly in every aspect of our business, take accountability and responsibility when needed, provide the utmost respect to our staff and customers, and treat every interaction with complete transparency.We have cultivated a staff of motorsport enthusiasts. Our team relishes in the ability to share exciting experiences, talk about project ideas, exchange bench race banter, and dream about future rides and excursions with our customers. In addition to our fun culture, we provide our employees great benefits and competitive pay.WHAT YOU'LL BE DOING

  • Merchandises the eCatalog, sets up SKUs, updates product pages and builds category and brand pages
  • Market and maintain products on eBay, Amazon, Walmart to boost product ranking and visibility
  • Publishes and maintains dynamic and static content through the e-commerce management tool; includes data management with eCatalog
  • File cases, fix listing/account health issues, and respond to troubleshooting needs
  • Create listings, identify keywords, improve SEO to ensure maximum exposure of our products
  • Comply and understand all of the performance metrics and rules governing each eCommerce marketplace
  • Manage executive expectations, ensuring executive remain informed about the status of their request and are responded to in a timely manner
  • Document work and update open requests appropriately
  • Work with team to ensure items on marketplaces are priced to be competitive while evaluating company profit margin; work with department leader to identify areas of opportunity for increased profitability
  • Perform Keyword Research and Listing Optimization, and Review, edit, and maintain content details, such as product names, descriptions, attributes, and video links; ensure implementing these optimizations
  • Work cross-departmentally to identify issues and provide solutions to address and fix errors; oversee the error correction process to ensure successful outcomes and accuracy
  • Coordinate with the marketing team to develop and execute promotional strategies, including discounts, coupons, and special offers.
  • Stay up-to-date with industry trends, best practices, and platform changes to make data-driven recommendations for improvements.
  • Create and maintain performance reports and KPIs, providing regular updates to management on the progress and results of marketplace initiatives.
  • Liaise with internal departments, including marketing, logistics, and finance, to ensure the seamless execution of e-commerce operationsARE YOU A GOOD FIT?We are looking for someone who is motivated to do quality work as an E-Commerce Marketplace Coordinator. Ask yourself: Is quality with efficiency one of your superpowers? Are you ready to enjoy where you work? If so, we want to meet you!
    • Bachelor's degree in Business, Marketing, or a related field
    • Minimum 2+ years of eCommerce marketplace operation (i.e. Amazon, eBay, Walmart, Wayfair, Overstock) or online retailing experience is a must
    • Proficient Knowledge of computer operation. Tech-savvy with proficiency in MS Excel, Google Sheet, Google Drive, HTML, and Photoshop preferred
    • Experience with automotive/powersports/motorcycle/tires product categories is a big plus
    • A can-do attitude and team-centric
    • Strong passion and drive to succeed
    • Demonstrable ability to multi-task and adhere to deadlines
    • Well-organized with a customer-oriented approach
    • Excellent written and verbal communication skills
    • Applicants must be authorized to work in the U.S.Nice to Have
      • Hands-on experience managing marketplace accounts
      • Third-party catalogue product enablement and management (for example: 3P and 1P marketplace product listing and management experience)
      • Basic HTML or SQL

Keywords: Chaparral Motorsports, San Bernardino , E-commerce Marketing Coordinator, Advertising , San Bernardino, California

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