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Executive Marketing and Communications Writer / University Advancement - Strategic Communication

Company: California State University, San Bernardino
Location: San Bernardino
Posted on: May 12, 2022

Job Description:

Executive Marketing and Communications Writer (CAS III) / University Advancement - Strategic Communication (Revised)
California State University, San Bernardino
Job No: 507654
Work type: Staff
Categories: Confidential, Administrative, Probationary, Full Time





About CSUSB


California State University, San Bernardino is a preeminent center of intellectual and cultural activity in Inland Southern California. Opened in 1965 and set at the foothills of the beautiful San Bernardino Mountains, the university serves more than 20,000 students each year and graduates about 4,000 students annually. CSUSB reflects the dynamic diversity of the region and has the most diverse student population of any university in the Inland Empire. Seventy percent of those who graduate are the first in their families to do so.

At CSUSB, you can:

  • Build your future
  • Work with the best
  • Be your authentic self
  • Focus on you
  • Make a lasting impact
  • Work for a purpose that is greater than your own
  • Bring everything you are, become everything you want



    Department Summary

    The Office of Strategic Communication (OSC) is responsible for leading and managing the university's marketing, public relations, and media relations activities to advance the university's mission, core values, and strategic directions. The OSC is challenged to develop top-flight external relations and internal communications programs targeting the institution's diverse constituencies and to develop successful marketing and public relations efforts that enhance the image and visibility of California State University, San Bernardino (CSUSB). By promoting the strengths and accomplishments of CSUSB to regional, national and international audiences the OSC plays a critical role in advancing the University and cementing CSUSB's reputation as a preeminent center of intellectual and cultural activity in Inland Southern California.



    Job Summary

    The Executive Marketing and Communications Writer will assist with the preparation of speeches, talking points, remarks, reports, presentations, statements, articles, daily correspondence, and other written material on behalf of the President and other senior leadership in connection with speaking engagements or other activities.

    The following typical responsibilities include:
    • Develop, plan and execute presidential communications, public affairs and media programs on behalf of the President's Office. Oversee and prepare speeches, talking points, welcoming and farewell, reports, presentations, statements, articles, daily correspondence and other written materials for the president.
    • This position works closely with management to develop talking points on emerging issues including issues related to collective bargaining agreement information, strategize on the communication related to union-related matters and develop a plan/speech/remarks subsequent to those strategy sessions.
    • Draft appropriate correspondence of written materials related to the president, e.g. letters, draft remarks, recommendations, report summaries, congratulatory notes, presidential quotes, nomination letters, recommendation letters, congratulatory letters, donor acknowledgement letters and processes for the President or his designee. etc.
    • Draft correspondence and messages immediately and directly for the president and ensure that all correspondence is accurate and reflect the president's voice and style.
    • Oversee creation of content and communication materials for both presidential and advancement departments including actively conducting research and setting themes for communication objectives.
    • Assist in the preparation of speeches, talking points, welcoming and farewell, reports, presentations, statements, articles, daily correspondence, recommendations and other written materials for the Office of the President and various other departments when needed.
    • Write and edit communication pieces, as determined by the AVP of Strategic Communication, including but not limited to letters from the President for print publications, press releases, magazine articles, social media pieces, op-ed's, commencement and convocation materials and more.
    • Execute expert research and draft reports on special studies, projects and assignments as identified by the AVP and the Office of the President.
    • Work discreetly on sensitive or delicate assignments, exercise sound and expert editorial judgment and maintain the trust and confidence of the university president, senior leadership and their staff.
    • Follow trends and developments in higher education and reflect in prepared communications.
    • Supports digital presidential and advancement communications including social media and web strategy and reports to the AVP of Strategic Communication with a clear line of communication to the University President.
    • Oversee and manage nomination, recommendation, congratulatory, and donor acknowledgement letters and processes for the President or his designee. Actively research news articles, press releases, websites and other sources to find appropriate internal/external audiences to receive such letters.
    • Attend University and community events as identified by the AVP and the Office of the President on behalf of the President's Office. Recommend activities at which attendance would be beneficial to the university or the Office of Strategic Communication.
    • Participate in professional development activities as appropriate.
    • Perform other duties as assigned by the AVP or the Office of the President, in support of presidential, university, strategic communication and development-centric communication.
    • Actively participate in the Office of Strategic Communication meetings and activities, including providing creative and critical input.
      Employment Status: Full-time, Exempt, Probationary with the possibility of converting to permanent.

      Application Review Deadline: This position will remain open until filled. Applications will be reviewed beginning February 21, 2022.


      Work Schedule
      • Monday through Friday from 8:00 am to 5:00 pm, weekends and evenings may be required.



        Key Qualifications
        • Demonstrated ability to translate complex concepts and market research into clear, compelling language for diverse audiences.
        • Ability to work independently, manage multiple projects in a fast-paced environment.
        • Ability to conform writing style to executive leadership messaging.
        • Excellent organizational, interpersonal, and networking skills with large groups as well as individuals.
        • Ability to multitask effectively with a diverse group of staff in a team environment.
        • Comprehensive knowledge of marketing and research techniques and methods. Ability to use market research to enhance the impact of communication strategies and campaigns.
        • Exercise sound judgment and discretion in the completion of assignments and projects.
        • Deep understanding of community relations, social media, public affairs, and the importance of representing the university in a progressive and dynamic manner.
        • Good judgment, political acumen, and thorough organizational skills.
        • Expert knowledge of CSUSB, its achievements, mission, vision, goals, objectives, programs, and infrastructure.
        • Expert writing and editorial skills.
        • Demonstrates creativity, inspiration and is prolific in writing.
          Education and Experience
          • Bachelor's degree from an accredited college or university.
          • A minimum of 3-5 years related experience in speech writing, professional writing, and technical writing.



            Preferred Qualifications
            • Master's degree.
            • Preferred experience in executive communications for a higher education institution.
            • Passion for public higher education.
            • Working knowledge of University organizational policies, rules, regulations, procurement, purchasing.
              Salary:

              Anticipated Hiring Range: $5,102 - $7,083 per month

              Classification Salary Range: $5,102 - $11,325 per month

              Statement of Commitment to Diversity

              In our commitment to the furthering of knowledge and fulfilling our educational mission, California State University, San Bernardino seeks a campus climate that welcomes, celebrates, and promotes respect for the entire variety of human experience. In our commitment to diversity, we welcome people from all backgrounds, and we seek to include knowledge and values from many cultures in the curriculum and extra-curricular life of the campus community. Our commitment to work toward an environment that values diversity requires that we create, promote, and maintain activities and programs that further our understanding of individual and group diversity. We will also develop and communicate policies and promote values that discourage intolerance and discrimination.

              The concept and dimensions of diversity are to be advanced and incorporated into every aspect of university activity, including student life, the curriculum, teaching, programs, staffing, personnel training practices, research, community services, events, and all other areas of university endeavor.

              Dimensions of diversity shall include but are not limited to, the following: race, ethnicity, religious belief, sexual orientation, sex, gender identity, gender expression, ability, socioeconomic status, cultural orientation, national origin, and age.

              The implementation of the Commitment to Diversity will rest with the university as a whole. The president, in addition to a personal commitment and involvement, may use the University Diversity Committee, campus administrators, faculty, staff, and students as well as other members of the campus community to implement effectively the philosophy and intent of this statement.

              Supplemental Information

              A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or the continued employment of current CSU employees who apply for the position.

              The person holding this position is considered a `mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

              California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.

              This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter. Visit the Human Resources Conflict of Interest webpage link for additional information: http://hrd.csusb.edu/conflictInterest.html

              This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)

              To view full description and to apply, visit: https://www.csusb.edu

              jeid-e1601a020425354a8448a15c5130798d

Keywords: California State University, San Bernardino, San Bernardino , Executive Marketing and Communications Writer / University Advancement - Strategic Communication , Advertising , San Bernardino, California

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